4 рќ‘ѓрќ‘џрќ‘Ћрќ‘ђрќ‘Ўрќ‘–рќ‘ђрќ‘Ћрќ‘™ 𝑇𝑖𝑝𝑠𝑓𝑜𝑟 рќђ·рќ‘’рќ‘ рќ‘–рќ‘”рќ‘›рќ‘–рќ‘›рќ‘” рќђёрќ‘“рќ‘“рќ‘’рќ‘ђрќ‘Ўрќ‘–рќ‘Јрќ‘’ рќђµрќ‘џрќ‘њрќ‘ђв„Ћрќ‘ўрќ‘џрќ‘’рќ‘
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Before you design a brochure, you need to know its role in your company's marketing plan: A brochure you mail out to prospective customers needs to provide them more information than one you hand to people who just sat through your sales pitch. The key steps are to identify your audience, determine the message you want them to hear, and then create the brochure as an appropriate messenger.
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Colour scheme – If you already have a colour palette that you use in your branding, you obviously want to stick with those. Otherwise, find a colour scheme that will best complement your business (e.g. bright, bold colours for fast-casual restaurants, muted earth-tone colours for spas and luxury hotels, and classic combinations like white, black, and red for traditional services such as banking).
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Fonts – Your fonts should be simple and easy-to-read. Stick to 2 or 3 classic and versatile fonts like Helvetica or Georgia and use script fonts sparingly.
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Content – Write out all the text for each panel on a separate document so you can copy and paste as needed.
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Images – Gather high-resolution versions of all the photos and graphics you plan to use within the brochure.
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