Most Popular Korean Makeup Brands in Singapore
The rise of Korean makeup brands in Singapore can be attributed to their superior product formulations, inventive packaging, and distinctive beauty philosophy. Etude House, Innisfree, and Laneige are among the most popular Korean makeup brands in Singapore, offering a diverse array of products that cater to various skin types and concerns.
3CE
3CE ranks first in this list of the most popular Korean makeup brands in Singapore. The brand was founded in 2009 by Stylenanda, a popular online fashion retailer. The brand’s name stands for “3 Concept Eyes,” and it is known for its trendy and innovative makeup products. In Singapore, some of 3CE’s most popular products include its Back to Baby BB Cream, which provides natural-looking coverage and SPF protection, and its Mood Recipe Multi Eye Color Palette, which features a range of warm and neutral shades that are versatile and easy to use.
3CE is a popular beauty brand in Singapore, and it has been used by several local celebrities. Rebecca Lim – The Singaporean actress and model has been seen wearing 3CE’s Velvet Lip Tint in various shades on social media and in public appearances. Fiona Fussi is a Singaporean model and social media influencer who has been seen wearing 3CE’s products in her makeup tutorials and on her Instagram page. The actress and host, Oon Shu An, has also mentioned 3CE’s Back to Baby BB Cream as one of her go-to makeup products in interviews and on social media.
Founded: 2009
Founder: Stylenanda
Headquarters: Seoul, South Korea
Instagram: instagram.com/3ce_official/ (1.6M followers)
Website: https://stylenandaen.com/
Photo by @3ce_official via Instagram
Etude House
Etude House is a popular Korean cosmetics brand that was founded in 1985. The brand is known for its colorful makeup products, with a focus on skincare and makeup that is fun and easy to use. Etude House is a popular brand not only in Korea but also around the world. The brand has a strong online presence and is available in many countries through online retailers and physical stores.
Dear Darling Water Gel Tint is a best-seller for Etude House and is known for its long-lasting color and moisturizing formula. K-POP celebs such as Blackpink’s Jennie and Red Velvet’s Irene have been seen wearing this lip tint on stage. The concealer cushion Big Cover Concealer Cushion is another favorite among K-POP stars for its easy-to-use applicator and high-coverage formula. It is designed to cover blemishes and dark circles, while also providing a brightening effect.
Several K-POP celebrities, including Red Velvet’s Irene, Blackpink’s Jennie and Lisa, Twice’s Tzuyu, and IU, are known to use Etude House’s makeup products. The brand’s whimsical and lighthearted approach to beauty has helped it attract a dedicated following among K-POP fans and beauty enthusiasts worldwide.
Founded: 1985
Founder: Amore Pacific
Instagram: instagram.com/etudeofficial/ (1M followers)
Website: https://www.etudehouse.com/int/en/
Photo by @etudeofficial via Instagram
Innisfree
Innisfree is a Korean cosmetics brand that was founded in 2000. The brand is known for its natural and eco-friendly products, which are inspired by the natural beauty of Jeju Island, a volcanic island off the coast of Korea. Innisfree offers a wide range of skincare and makeup products, including cleansers, toners, face masks, foundations, lip tints, and more. The brand’s name is derived from the William Butler Yeats poem “The Lake Isle of Innisfree,” which inspired the brand’s commitment to using natural ingredients from Jeju Island.
No Sebum Mineral Powder is a popular choice for controlling oil and shine in Singapore’s hot and humid climate. It is lightweight and formulated with natural minerals to help keep the skin looking fresh and matte. Besides, Skinny Microcara Zero is also a favorite among Singaporean beauty enthusiasts for its skinny brush and natural-looking formula. It provides length and volume without clumping or smudging, making it ideal for everyday wear.
Innisfree has also collaborated with various celebrities to promote its brand and products. One of the brand’s ambassadors is Yoona, a popular South Korean singer, and actress who has endorsed Innisfree’s skincare and makeup products since 2009. Jang Won Young, a member of the South Korean girl group IZ*ONE, has also been a brand ambassador for Innisfree.
Founded: 2000
Founder: Suh Kyungbae
Instagram: instagram.com/innisfreeofficial/ (855K followers)
Website: https://us.innisfree.com/
Photo by @innisfreeofficial via Instagram
Clio
Clio is a Korean makeup brand that was founded in 1993. The brand’s name is inspired by the Greek muse of history, Clio, who is associated with storytelling and inspiration. Clio’s mission is to inspire people to express themselves through makeup and to empower them to embrace their unique beauty.
Clio is known for its innovative and high-quality makeup products that are made with cutting-edge technology and high-quality ingredients. The brand’s products are designed to enhance natural beauty and provide long-lasting results. Clio also places a strong emphasis on skincare, with many of its makeup products containing nourishing ingredients that help to improve the skin’s texture and appearance.
Clio has a wide range of makeup products, including foundation, concealer, eyeshadow, eyeliner, mascara, lipstick, and more. The brand is particularly well-known for its cushion foundations, which provide high coverage while also hydrating the skin. Clio’s eyeliners are also very popular, with the brand’s Waterproof Pen Liner being a best-seller.
Founded: 1993
Founder: Han Hyun-oak
Instagram: instagram.com/clio_official/ (524K followers)
Website: https://www.cliocosmetic.com/en/
Photo by @clio_official via Instagram
Laneige
Laneige is one of the most popular Korean makeup brands in Singapore. The brand is widely available in Singapore and is recognized for its inventive and premium products that aim to hydrate and nourish the skin. Some of the most famous Laneige makeup products in Singapore include the BB Cushion, Layering Cover Cushion, Two Tone Lip Bar, Ideal Shadow Quad, and Jet Curling Mascara.
Laneige’s BB Cushion is a popular product that combines makeup and skincare benefits, offering buildable coverage and hydrating ingredients like hyaluronic acid and mineral water. The Layering Cover Cushion is another popular product that provides long-lasting coverage while also moisturizing the skin. The Two Tone Lip Bar, Ideal Shadow Quad, and Jet Curling Mascara are also well-loved products that offer unique features and high-quality formulations.
In particular, Laneige products are popular among young adults and women in their 20s and 30s. This demographic is often interested in trying new skincare products and experimenting with different brands.
Founded: 1994
Instagram: instagram.com/laneige_kr/ (414K followers)
Website: https://us.laneige.com/
Photo by @laneige_kr via Instagram
Banila Co.
Banila Co is a leading K-beauty brand that has been at the forefront of the movement since 2006. The brand has a skin-first approach that emphasizes the importance of a simple skincare routine as the perfect base for makeup. Banila Co is part of the Seoul-founded F&Co global conglomerate and is one of the top-selling beauty brands in South Korea. The brand has expanded its reach and now operates all over the world.
In addition to its popular skincare products, Banila Co also offers a range of makeup products that are known for their high-quality formulas and innovative packaging. Some of the most popular Banila Co makeup products include the It Radiant CC Cream and the Prime Primer Finish Powder.
The It Radiant CC Cream is a color-correcting cream that provides natural coverage while also brightening and evening out the skin tone. It contains SPF 30 to protect the skin from harmful UV rays and is formulated with skin-nourishing ingredients like hyaluronic acid and vitamin E. This CC cream is perfect for those who want a natural-looking base that also provides skincare benefits.
The Prime Primer Finish Powder is a translucent finishing powder that helps to set makeup and blur imperfections for a smooth, flawless finish. It contains skin-nourishing ingredients like green tea extract and is designed to provide a long-lasting matte finish. This powder is perfect for those who want to extend the wear of their makeup and achieve a flawless complexion.
Founded: 2006
Founder: F&F Cosmetic Co., Ltd.
Instagram: instagram.com/banilaco_official/ (374K followers)
Website: https://banilausa.com/#
Photo by Banila Co via https://banilausa.com/
Hera
HERA is a contemporary beauty brand based in Seoul, South Korea. The brand is known for defining and creating beauty trends that are delivered alongside Korean beauty, showcasing its value to the world. HERA is committed to providing innovative and high-quality products that cater to different skin types and concerns.
HERA’s philosophy is centered around the idea that true beauty lies within each individual and that it is important to bring out this natural beauty through a strong inner sense of confidence. The brand’s focus on enhancing natural beauty has helped it gain popularity in Korea and around the world.
HERA’s products include a range of skincare and makeup items, including toners, serums, creams, foundations, and lipsticks. The brand’s products are designed to cater to a diverse range of skin types and concerns, and are known for their high-quality ingredients and effective results. HERA places a strong emphasis on enhancing natural beauty, and its products are designed to provide a natural, radiant glow.
Founded: 1995
Founder: n/a
Instagram: instagram.com/herabeauty_official/ (354K followers)
Website: https://www.hera.com/
Photo by @herabeauty_official via Instagram
The Face Shop
The Face Shop is a Korean skincare and beauty brand that is one of the most popular Korean makeup brands in Singapore. The brand is recognized for its natural and eco-friendly products that are made from high-quality ingredients. The Face Shop offers a wide range of skincare, body care, and makeup products that cater to different skin types and concerns.
While The Face Shop is primarily known for its skincare products, the brand also offers a range of makeup products that are popular in Singapore. Some of the most famous makeup products from The Face Shop in Singapore include their Power Perfection BB Cream, Ink Gel Pencil Eyeliner, and Ink Lasting Foundation.
The Power Perfection BB Cream is a popular product that offers buildable coverage and contains ingredients like hyaluronic acid and collagen to hydrate and plump the skin. The Ink Gel Pencil Eyeliner is a highly pigmented eyeliner that glides on smoothly and lasts all day. The Ink Lasting Foundation is another popular product that provides long-lasting coverage while also hydrating the skin. It contains a blend of nourishing ingredients like Baobab Tree extracts and Hyaluronic Acid that help to keep the skin moisturized and healthy.
Founded: 2003
Founder: LG Household & Health Care
Instagram: instagram.com/thefaceshop.official/ (290K followers)
Website: https://thefaceshopkr.com/
Photo by @thefaceshop.official via Instagram
Sulwhasoo
Sulwhasoo is a Korean beauty brand that has a pioneer spirit that still inspires it today, and it is known for exploring the unknown and infusing ginseng with skincare, making it the first brand to do so. Sulwhasoo creates products that are works of art, powered by heritage and unique skin science to transcend time and generations. The brand’s commitment to artistry and creativity is reflected in its products, which are designed to provide a luxurious and transformative skincare experience. Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty. The brand’s focus on heritage and unique skin science has helped it gain popularity in Korea and around the world.
Two of the most popular Sulwhasoo makeup products are the ShineClassic Powder Compact and the Perfect Brow Kit. The ShineClassic Powder Compact is a compact powder that provides a natural, radiant finish while also helping to control shine throughout the day. It is formulated with skin-nourishing ingredients like apricot kernel oil and Korean herbs, making it a great option for those who want a makeup product that also provides skincare benefits. This powder is available in a range of shades, so it’s easy to find one that matches your skin tone.
The Perfect Brow Kit is a comprehensive kit that provides everything you need to create natural-looking brows. It contains a brow powder, brow wax, and a dual-ended brush for easy application. The brow powder is available in three shades, making it easy to find one that matches your hair color. The brow wax helps to keep brows in place throughout the day, while the dual-ended brush makes it easy to apply and blend the product.
Founded: 1997
Founder: Sung-hwan Suh
Instagram: instagram.com/sulwhasoo.official/ (201k followers)
Website: https://www.sulwhasoo.com/
Photo by Sulwhasoo via sulwhasoo.com
April Skin
April Skin is a Korean beauty brand that has gained popularity in Singapore in recent years. The brand is known for its innovative and high-quality products that are developed using natural ingredients. April Skin offers a range of skincare and makeup products that cater to different skin types and concerns, and their products are especially popular among young adults and teenagers in Singapore. Some of the most famous makeup products from April Skin in Singapore include their Magic Snow Cushion, Magic Zoom Eye Shadow Palette, and Fixing Tint.
The Magic Snow Cushion is a popular product that offers buildable coverage and contains ingredients like hyaluronic acid and aloe vera extract to hydrate and soothe the skin. The Magic Zoom Eye Shadow Palette features a range of highly pigmented shades that can be used to create a variety of different eye makeup looks. The Fixing Tint is a long-lasting lip tint that provides intense color while also moisturizing the lips with ingredients like honey and argan oil.
Founded: 2014
Founder: April Jung
Instagram: instagram.com/aprilskin_global/ (105K followers)
Website: https://m.aprilskin.com/
Photo by @aprilskin_korea via Instagram
