Alula

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Helloooo🐰,

Some time last year, I was in my online shopping obsession and wanted to get white boots.

Me being a cheapskate, I went to find my boots on shopee because the last time I got my black boots, they were of really high quality (sadly I can’t find it anymore)

When it first came, the box was SO damaged so I guess that was already a red flag but it was too late 🥹 then I felt the material was nothing like any shoe materials.

Instead of it being hard and firm, it felt like it was just sewed together to a soft cardboard.

And there were many loose threads as well 😭😭 some of which was very uncomfortable when I wore them.

Lesson learnt was to never buy anything online especially when they are too good to be true. The boots only at $22.

Let me know what you think! 🥹💕

Honestly this play’s title was what attracted me because I love weddings and when I knew that there was a 4-course dinner included too, I immediately asked nic for his availability!

We went on the show’s opening night and the energy was great! This play is literally set against the backdrop of a wedding banquet and you are literally a guest at porpor’s wedding! The ‘wedding’ itself was at One Farrer Hotel!!

It was so interactive as the actors, actress and planters will go around the table and mingle with you.

Saw porpor (the lead actress) walking around before the wedding banquet and she was near so I holla her over and congratulated and told her, I have paynow-ed an angpao to her 😂 Quickly snatched a photo with her too!

You guys have to watch this play to see who is porpor’s mysterious groom! Be warn there’s plot twist after plot twist haha. I thought I know who it was but I got caught off guard again and again.

Overall it was an enjoyable play filled with a lot of laughter!

Showing now till 3rd December 2023!

P.s/ I will cry if this is a real wedding because I can’t imagine shooting with the red light all the way… the photo editing would have killed me 😂

hey there!

im zoe, and you might know me as the Charles & Keith girl 🙂 it has been ten months now since ive gone viral (omg how time flies???) and im now a brand ambassador, influencer, and content creator! ever grateful for everything, and i honestly cant believe im still doing this 🥹

ive worked with a lot of brands – most notably Air Asia and Google, now too – and to my knowledge, im one of the youngest influencers in the singapore sphere.

i want to be as authentic as possible in my content, so i thought id give you this honest update on my journey so far 💗

🌞 1. at first it was really hard for me to make content creator friends.

i felt like i had a hard time trying to fit in when i first started out. everyone i met was older than me, and there was rarely anyone my age at events. i started out when i was seventeen years old, and everyone averaged at 22-25. i felt a little out of place.

everybody is super nice though!! and made me feel really welcome – it did, however, take a while to find people i clicked with on a deeper and more lasting level, yknow?

i do have my people now and im grateful for and love them sm 🫶 but it did take longer than i expected to make real friends.

🌞 2. i had to learn how to better balance my time (which is a super handy skill!)

i'm a homeschooled high schooler who has yet to graduate, am concurrently enrolled in a university bridging course, the eldest of four siblings, and have relationships outside of home.

i have a lot on my plate on a daily basis, and it has been a challenge trying to balance it all out.

honestly, im still trying to figure that out, and as im writing this piece, ive taken a week off from mainstream social media 🙂 which leads me to my next point…

🌞 3. my relationship with mainstream social media (inevitably) changed

i had to start looking at my socials differently.

suddenly the amount of likes and engagement rates started to actually MEAN something, because i thought that's what brands are looking for right?

to a certain extent, yes – of course as brands, theyd be after the most exposure they can get. but i think they are also keen on working with creators who are authentic in what they put out.

and when i first started out, i pretty much was – everything and anything about me was published raw and unedited. for the most part though, i still am! i never edit my photos, and my videos are purely made of cuts. i still make what makes me happy, and make that clear in my collaborations; my wellbeing and authenticity as a creator comes first. i cant create if im not feeling well, right?

what i mean is more that i started to lose myself in the numbers a little bit. i put a lot of weight on them and on all the expectations i felt like people had of me to do good. i got burnt out a couple of times and had to step away from my socials for a reset. i cried a lot. i was depressed for a time.

and i know that might sound a little bit extreme, but its true – i think everyone has felt the pressure on social media to BE someone or DO something, and im no different.

– 🌷🌹🪻🎍🌻-

i'm still learning and growing as a person and creator in my journey, and im again so thankful for it all 🥹 i think im very lucky that i can say im able to experience all of this and i know that this is a privilege.

as i mentioned earlier, i just think it's important for me to share this side of my journey too, to keep in with my oath to be real with you. it's not always going to be sunshine and rainbows – that's just life, right?

it has overall been and has continued to be such a great experience that continues to shape me in all aspects of my life. content creation has sparked in me passions i never knew i had and has allowed me to discover parts of myself i dont think i would have uncovered under any other circumstances.

thank you again, truly, for sticking around and giving me a platform.

i promise to use it well 🙂

let me know what you think! id love to have a conversation in the comments.

otherwise, until the next post!

i adore you.

love,

z 🫶

I did a marketing degree back in uni and during my time, everyone was gunning for brand marketing roles in large FMCG/Retail firms and somehow along the way, I began to have the same mentality that in order to be a successful marketing graduate, I had to also strive for these roles. Therefore, when I graduated, I was actually pretty lost because these roles were also very competitive.

At that time, ‘agency life’ was almost never heard of and the only mention of it from friends was how shag it was (e.g. long hours, lower pay etc.). I actually stumbled upon my agency experience coincidentally: Right after graduation, I accepted a role that was not aligned with my growth and quit within 2 months, that gave me a spur of motivation to grind and understand something deeply. I started applying for various roles and ended up getting an opportunity in a media agency.

I spent close to 4 years in the media agency, managing my client’s end to end digital campaigns. I dealt with everything digital, from social, programmatic to search. My day to day role involved understanding the client’s broad marketing plans and helping them crystallise it into actual digital media plans with clear ad budgets allocated and KPIs to hit. It opened my eyes to both brand and performance marketing, while also exposing me to different platforms partners (e.g Google, Meta, Loopme, TikTok, Inskin and many many more)

At the same time, coming from a smaller agency, we were also trained to execute and optimise the campaigns regularly and this allowed us to be consultants to our clients, sharing with them insights on how to drive better ROI and introducing new and innovative solutions that our platform partners have.

This experience eventually opened the doors for me to enter a tech platform who was looking for platform solution specialists to be consultants to media agencies and brands.

Looking back, while yes, there were many many nights of OT, I feel really thankful for my agency life because of the 4 key reasons below:

1️⃣ Allowed me to go deep and become non-bullshittable

2️⃣ Had great mentors along the way who was invested in my personal and professional growth

3️⃣ Made very good friends because of the excellent culture

4️⃣ Helped me to build a solid foundation in digital media

Through this experience I truly believe in the notion of everything happens for a reason. If I didn’t have that disaster of that first job, my career path would have been pretty different.

If you’re feeling lost, I’m also here to assure you that things will eventually work out and you have to trust the process. Some things happen to bring you to a better place eventually 💪🏼 If you’re considering career options in a related field, an agency role might be a plausible option too ☺️

#mycareerjourney #bigsisteradvice #careeradvice #careertips #CareerJourney #Adulting101 #AdultingWoes #digitalmarketing

it’s 2023 and cafes have always been a thing, but to stay in trend and keep visitors coming back, this cafe offers more than just tasty pastries and heart warming coffees.

at 𝐎𝐧𝐢𝐨𝐧 𝐂𝐚𝐟𝐞 𝐀𝐧𝐠𝐮𝐤 outlet, the vibes are more than your regular cafe because of its specialty decor. Korea’s well-known for it’s traditional palaces and this outlet brings out only the best mix of traditional and modern concepts. with huge seating areas, there’s one with flat cushions to sit on (you’d have to remove your footwear before entering!) along with a low wooden table, just like the olden days, and another area which has regular tables and chairs.

*𝙩𝙞𝙥: 𝙜𝙤 𝙙𝙪𝙧𝙞𝙣𝙜 𝙖𝙪𝙩𝙪𝙢𝙣 𝙨𝙚𝙖𝙨𝙤𝙣 (𝙚𝙣𝙙 𝙊𝙘𝙩 – 𝙚𝙖𝙧𝙡𝙮 𝙉𝙤𝙫) 𝙖𝙣𝙙 𝙮𝙤𝙪’𝙙 𝙗𝙚 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙚𝙣𝙟𝙤𝙮 𝙩𝙝𝙚 𝙘𝙤𝙤𝙡𝙞𝙣𝙜 𝙬𝙚𝙖𝙩𝙝𝙚𝙧 𝙖𝙣𝙙 𝙬𝙞𝙩𝙣𝙚𝙨𝙨 𝙩𝙝𝙚 𝙗𝙚𝙖𝙪𝙩𝙞𝙛𝙪𝙡 𝙖𝙪𝙩𝙪𝙢𝙣 𝙛𝙤𝙡𝙞𝙖𝙜𝙚 𝙨𝙪𝙧𝙧𝙤𝙪𝙣𝙙𝙞𝙣𝙜 𝙩𝙝𝙚 𝙘𝙖𝙛𝙚

another outlet to check out for more hipster vibes would be the 𝐒𝐞𝐨𝐧𝐠𝐬𝐮-𝐝𝐨𝐧𝐠 𝐨𝐮𝐭𝐥𝐞𝐭 that’s more industrial looking with a rooftop area to chill out at when the weather is cool and breezy, and even get your ootd taken! the Seongsu-dong area is progressively becoming the in place to visit, known for it’s interesting pop-ups and up and coming local fashion retailers.

➡️ here are the top 3 pastries worth trying:

𝗣𝗮𝗻𝗱𝗼𝗿𝗼 – easily recognized by the mountain of powdered sugar on its pointed top, this bun is good for sharing

𝗥𝗲𝗱 𝗯𝗲𝗮𝗻 𝗯𝘂𝗻 – stuffed with sweet red bean filling with a thick slab of slightly salted butter >> you’d taste 3 different textures at once!

𝗔𝘃𝗼𝗰𝗮𝗱𝗼 𝗣𝗼𝗹𝗹𝗮𝗰𝗸 𝗥𝗼𝗲 𝗕𝗮𝗴𝘂𝗲𝘁𝘁𝗲 – the avocado is well spread out and topped with savoury mayonnaise, one item that’s sure to fill that corner of your breakfast belly

one more outlet is the 𝗚𝘄𝗮𝗻𝗴𝗷𝗮𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 outlet which is a coffeeshop kinda concept by the street serving local street food vibes, but only offering pizza-like pastries instead of the other buns i shared earlier. i haven’t been to this so you can try and lemme know how it is!

personally, i’d recommend visiting 𝐂𝐚𝐟𝐞 𝐎𝐧𝐢𝐨𝐧 @ 𝐀𝐧𝐠𝐮𝐤 𝐬𝐭𝐚𝐭𝐢𝐨𝐧 and sit at the traditional area to really soak in the Korean culture and atmosphere! there’s lots of pastries to choose from so do go with an empty stomach and bring along friends so you can try more together 🥰

Both of them have been the no.1 hair mask for the Japan Cosme awards before. I happened to have both products, so I decided to do a little comparison to see which one I'll continue using! The winner is obviously Tsubaki for me, but both of them are great hair masks in their own ways. Feel free to share which one you like best if you happened to have tried both!💕

#hairtransformation #hairmask #Hair #review #fino #tsubaki #hairtreatment #haircare

‼️Disclaimer: NOT a certified expert to talk abt skin in anyway, just sharing my personal struggles and why I decided to spend this much on skincare

👧🏻 Skin Struggles:

Since the start of JC (coincidence? 🤨 i think not), I have been dealing with these skin problems despite using raved products (eg. la roche posay)

– acne on cheeks, temples and chin

– little bumps on forehead

– pigmentation – red & black

Whilst considering laser solutions, I came across VALAISS. They were offering a skin consultation for free. I knew they were going to hard sell but I was determined to say no.

🛠️ Process:

The consultant used a machine to analyse my skin condition and the verdict was: my enlarged pores attracted bacteria which caused pimples & scarring.

She then recommended this product, Idebenone, to remove my pimples & scarring. But… it cost $360 for 50ML?! 💸💸

Mind you, I am NOT wealthy by any means and 1K was definitely out of the budget for my family and I. But, I purchased it.

📝 Why I decided to buy:

1. Laser would have been more expensive

2. Convincing testimonials

3. One time use

According to the consultants, this product is a one time repair product and I would not have to purchase it next time. All I have to do, is to maintain my skincare?

Hence, mum & I decided to buy 2 bottles & their skincare products which led to us spending $1000.

Impulse purchase? Gullible? We don’t know for sure yet but I will update within these 2 months!

#skin #skincare #skincarereview #skincare101 #skincareroutine

Just to point out, I don't regret getting married. I only regretted having done a 'big' wedding ceremony. I say 'big' because weddings in my tradition are usually more than 150 pax with 1000 pax being the norm.The silver lining to the COVID regulations then were that we couldn't hold anything more than 150. So, I thought I got a better end of the bargain with a lesser crowd. But it turns out that when you fit that amount of people in the same room, it's quite a crowd.

I truly thought that if I went through with this ceremony, at least I would have experienced how it felt like to be the 'star of the show', so to speak. Looking back, I was nothing but stressed, overwhelmed & just hated being in the limelight. It was an introverts' worst nightmare. I just couldn't wait to end.

Now, when I hear stories about married couples reminiscing about their wedding day as the best day of their lives, I get a little bittersweet because I don't feel the same way. If I had a do-over, I definitely would've insisted on a smaller and intimate wedding.

This store is just situated outside RHB branch, it’s mended by a Malay guy & the pancakes are all freshly made. Not pre-made, it’s hot & the ingredients will melt in your mouth. 🤤

The flavours his selling:

1) corn (jagung)

2) chocolate (coklat)

3) peanut (kachang)

4) combo – corn + peanut (bestseller, no 1 fav!!) 💖💖💖

He communicates by speaking in pure Malay, so you just refer to how I translated for you already. How many you want, just use your fingers to show him. If Don’t know what to say/ order, just say COMBO 🤣 & show 1 or 2 fingers. (I forced myself to learnt basic malay cos I want to pay same price as locals😳)